Last Updated: 23 August 2026
Shift Next ("Shift Next", "we", "our", or "us") respects your privacy and is committed to protecting personal data processed through our websites, applications, WhatsApp Business communication platform, APIs, integrations, and related services (collectively, the "Services").
This Privacy Policy explains what information we collect, how we use and protect it, when we share it, and the rights available to users and customers.
By accessing or using our Services, you acknowledge the practices described in this Privacy Policy.
1. About Shift Next
Shift Next provides technology solutions that may include:
WhatsApp Business Platform integration
Customer communication management
Message template management
Campaign and notification management
Chat and conversation management
Automated responses and workflows
Chatbots and AI-enabled communication features
Contact and customer management
API integrations
Webhook integrations
Reporting and analytics
White-label communication solutions
Software development and technology services
Certain communication functionality may depend upon third-party platforms such as Meta Platforms, Inc., WhatsApp, cloud infrastructure providers, telecommunications providers, and other technology partners.
2. Scope of This Privacy Policy
This Privacy Policy applies to personal data processed when you:
Visit a Shift Next website;
Register for a Shift Next account;
Purchase, subscribe to, or use our Services;
Connect a WhatsApp Business Account or other third-party service;
Contact our sales or support teams;
Communicate with us through email, WhatsApp, forms, telephone, or other channels;
Use our APIs, applications, dashboards, or integrations; or
Otherwise interact with Shift Next.
It also describes how Shift Next processes certain information on behalf of our business customers.
3. Information We Collect
Depending on how you use our Services, we may collect the following categories of information.
3.1 Account and Business Information
We may collect:
Name
Business or organization name
Business address
Email address
Mobile or telephone number
Job title
Country or location
Login credentials
Account identifiers
Subscription or plan information
GST or tax-related business information where required
Billing and invoicing details
3.2 WhatsApp Business and Integration Information
When you connect WhatsApp Business Platform, Meta services, or another supported integration, we may process information such as:
WhatsApp Business Account ID
Business Portfolio or Business Manager identifiers
WhatsApp phone number identifiers
Display phone numbers
Message template information
Messaging status information
Webhook events
Message IDs
Delivery, read, sent, failed, and other message statuses
Business profile information
Access credentials or tokens necessary to operate integrations
Integration configuration information
We only use such information as necessary to provide and maintain the relevant integration and Services.
3.3 Contact and Recipient Information
Our customers may upload, synchronize, enter, or otherwise provide information regarding their own customers, prospects, members, employees, beneficiaries, or other contacts.
This information may include:
Name
Mobile or WhatsApp number
Email address
Customer reference number
Tags or groups
Communication preferences
Custom fields configured by the customer
Campaign information
Conversation history
Message content
Files or media sent or received through supported communication channels
For this information, the Shift Next customer generally determines why the personal data is being processed, and Shift Next processes such data to provide the Services on behalf of that customer.
Customers are responsible for ensuring that they have an appropriate lawful basis, consent, authorization, or other permission required to collect, upload, use, and communicate with their contacts.
4. Message Content
Depending on the Services being used, Shift Next systems may process:
Incoming messages
Outgoing messages
Template messages
Conversation content
Images
Documents
Audio or video files
Message metadata
Delivery and read-status information
We process this information for purposes such as delivering messages, displaying conversations, supporting automation, troubleshooting, reporting, security, and providing functionality requested by our customers.
Shift Next does not claim ownership of customer message content.
5. How We Use Personal Data
We may process personal data for purposes including:
Creating and maintaining customer accounts;
Providing access to the Shift Next platform;
Delivering WhatsApp Business and communication services;
Processing messages and communication workflows;
Managing contacts and campaigns;
Executing automated responses, workflows, and chatbots;
Providing customer support;
Processing subscriptions, payments, invoices, and billing;
Monitoring platform performance;
Preventing fraud, misuse, spam, and unauthorized activity;
Maintaining security;
Troubleshooting technical problems;
Improving our Services;
Providing product updates and service-related notifications;
Complying with legal and regulatory requirements;
Maintaining audit and operational records;
Enforcing our agreements, policies, and acceptable-use requirements; and
Protecting Shift Next, our customers, users, and third parties.
We do not process personal data for purposes that are incompatible with the purpose for which it was collected unless permitted by applicable law.
6. Customer Responsibilities
Customers using Shift Next to communicate with their own users are responsible for their use of personal data.
Customers must ensure that:
Contact information has been collected lawfully;
Required notices have been provided;
Required consent or authorization has been obtained;
WhatsApp and Meta messaging requirements are followed;
Opt-out and unsubscribe requests are respected;
Messages are not sent for unlawful, fraudulent, misleading, abusive, or unsolicited purposes;
Uploaded information does not violate third-party privacy rights;
Applicable data protection, telecommunication, marketing, and consumer protection laws are followed.
Shift Next may suspend or restrict accounts reasonably suspected of unlawful messaging, spam, platform abuse, fraud, or violations of applicable third-party platform policies.
7. Meta and WhatsApp Services
Certain Shift Next Services integrate with services provided by Meta and WhatsApp.
When a customer connects or uses WhatsApp Business Platform, certain information may be transmitted to or received from Meta or WhatsApp as necessary to provide the messaging service.
Use of WhatsApp and Meta products may additionally be governed by their applicable:
Terms of Service;
WhatsApp Business Terms;
Meta Platform Terms;
Data processing terms;
Privacy policies; and
Messaging policies.
Shift Next does not control how an independent third-party platform processes information within its own systems.
Customers are responsible for ensuring that their use of WhatsApp Business Platform complies with applicable Meta and WhatsApp requirements.
8. Third-Party Service Providers
We may use trusted third-party providers to operate our Services, including providers of:
Cloud hosting
Data storage
Databases
Email services
SMS services
WhatsApp Business services
Payment processing
Customer support
Analytics
Security monitoring
Application monitoring
Backup services
Artificial intelligence services
Authentication services
These providers may process information only to the extent reasonably necessary to provide their services to us, subject to applicable contractual and legal requirements.
9. Artificial Intelligence Features
Shift Next may provide AI-assisted features such as:
Automated replies;
Chatbots;
Message suggestions;
Content generation;
Conversation classification;
Summarization;
Customer-support assistance; and
Workflow automation.
Where an AI feature requires message content or other customer data to be processed by a third-party AI provider, we will use appropriate technical and contractual safeguards according to the configuration of the relevant Service.
Customers should not submit highly sensitive personal information to AI-enabled functionality unless the Service is specifically designed and authorized to process such information.
10. Cookies and Usage Information
When you visit our websites or use our applications, we may automatically collect technical information such as:
IP address
Browser type
Operating system
Device information
Login timestamps
Pages visited
Application activity
Session information
Error logs
Security logs
Approximate geographic information derived from IP address
We may use cookies and similar technologies for authentication, preferences, security, analytics, and improving the user experience.
Where required by applicable law, non-essential cookies will be used subject to appropriate consent.
11. Payment Information
Where paid Services are offered, payment transactions may be processed through third-party payment providers.
Shift Next may receive payment-related information such as:
Transaction reference
Payment status
Invoice information
Subscription information
We generally do not store complete debit card or credit card credentials when payment processing is performed directly by an authorized payment gateway.
12. Legal Basis and Consent
Depending on the jurisdiction and circumstances, we process personal data based upon:
Consent;
Performance of a contract;
Compliance with legal obligations;
Legitimate or permitted business purposes;
Provision of requested services; or
Other grounds permitted under applicable law.
Where consent is the applicable basis, individuals may withdraw that consent subject to applicable law and legitimate retention requirements.
Withdrawal of consent does not affect processing already lawfully carried out before withdrawal.
13. Digital Personal Data Protection Compliance
Where applicable, Shift Next processes personal data in accordance with India's Digital Personal Data Protection Act, 2023, the Digital Personal Data Protection Rules, 2025, and other applicable Indian laws and regulations.
Depending upon the nature of the processing relationship, Shift Next may act as a Data Fiduciary or process personal data on behalf of another organization.
Where Shift Next processes end-customer information solely on instructions from a business customer, that customer remains responsible for determining the purpose and lawful basis for such processing.
14. Data Sharing
We do not sell personal data.
We may share or disclose information:
With service providers necessary to operate the Services;
With Meta or WhatsApp when required to provide WhatsApp Business functionality;
With authorized integration partners;
With payment processors;
With professional advisers such as auditors, accountants, or legal advisers;
Where required by law, court order, or lawful government request;
To investigate fraud, abuse, security threats, or violations of our agreements;
In connection with a merger, acquisition, restructuring, financing, or transfer of business assets; or
Where the individual or customer has authorized the disclosure.
We require appropriate confidentiality and security protections where applicable.
15. Data Retention
We retain personal data only for as long as reasonably required for:
Providing the Services;
Maintaining active customer accounts;
Customer-requested message history;
Billing and accounting;
Security;
Fraud prevention;
Backup and disaster recovery;
Legal obligations;
Dispute resolution; and
Enforcement of agreements.
Retention periods may differ depending on the type of information, applicable law, customer configuration, and contractual requirements.
When personal data is no longer required, we may delete, anonymize, or securely dispose of it in accordance with our data-retention procedures.
Backups may retain deleted information for a limited additional period until backup rotation is completed.
16. Data Security
Shift Next implements reasonable administrative, organizational, and technical safeguards designed to protect personal data against:
Unauthorized access
Unauthorized disclosure
Accidental loss
Destruction
Alteration
Misuse
Fraud
Security threats
Depending on the Service and infrastructure, safeguards may include:
Encryption in transit;
Encryption at rest where appropriate;
Authentication controls;
Role-based access;
Restricted administrative access;
Secure credential management;
Logging and monitoring;
Backup procedures;
Vulnerability management;
Security updates; and
Infrastructure security controls.
However, no internet-based service, computer system, or electronic storage mechanism can guarantee absolute security.
17. Access Credentials and API Tokens
Customers are responsible for maintaining the confidentiality of:
Passwords
API keys
Access tokens
Meta credentials
WhatsApp credentials
Webhook secrets
Integration credentials
Customers should immediately notify Shift Next if they believe their account or credentials have been compromised.
Shift Next will never request customers to publicly disclose passwords, API secrets, or authentication tokens.
18. International Data Transfers
Some infrastructure providers, technology partners, Meta services, or other service providers may process information in jurisdictions outside the customer's country.
Where international processing occurs, Shift Next will take reasonable steps required by applicable law to ensure that appropriate safeguards apply.
Where customer-specific data residency requirements exist, they should be agreed separately as part of the applicable service agreement.
19. Your Privacy Rights
Subject to applicable law, individuals may have rights concerning their personal data, including the ability to:
Request information regarding personal data being processed;
Request access to personal data;
Request correction of inaccurate or incomplete information;
Request deletion or erasure where legally applicable;
Withdraw consent where processing is based on consent;
Raise a grievance regarding processing;
Request that certain processing be stopped where applicable; and
Exercise other rights available under applicable privacy legislation.
Some requests may be subject to identity verification, legal limitations, retention obligations, or legitimate security requirements.
20. Requests Relating to a Shift Next Customer
If you received a WhatsApp message or other communication from an organization using Shift Next, that organization normally controls its contact database and decides why the communication was sent.
For requests relating to:
Why you received a particular message;
Updating your contact information;
Removing yourself from a customer database;
Marketing preferences;
Campaign consent; or
Deletion of information held by that organization,
you should first contact the organization that communicated with you.
Where appropriate, Shift Next will assist its customers in responding to valid privacy requests.
21. Marketing Communications
We may send Shift Next customers information relating to:
Product announcements;
New features;
Offers;
Events;
Service updates; or
Other business communications.
Where legally required, promotional communications will be sent based upon appropriate permission.
Recipients can opt out of promotional communications through the unsubscribe mechanism provided or by contacting us.
Service-related, security-related, transactional, or account-related communications may continue where necessary even if marketing communications are disabled.
22. Children's Privacy
Shift Next's business Services are not intended for direct use by children unless specifically stated otherwise.
Customers must not knowingly use our Services to unlawfully collect or process children's personal data.
Where processing involving children is permitted, customers are responsible for obtaining any parental or guardian consent required under applicable law.
23. Data Breach and Security Incidents
If Shift Next becomes aware of a personal-data breach affecting information for which notification is legally required, we will take reasonable steps to:
Investigate the incident;
Contain the incident;
Mitigate potential harm;
Notify affected customers where required; and
Notify applicable authorities or affected individuals where legally required.
24. Law Enforcement and Legal Requests
Shift Next may disclose information where required to comply with applicable laws, regulations, judicial proceedings, court orders, or lawful government requests.
Where legally permissible, we will seek to ensure that requests are valid, proportionate, and appropriately authorized.
25. Account Termination and Data Deletion
Upon termination of a Shift Next account:
Access to the Services may be disabled;
Customer data may remain available for a limited retention period;
Customers may be permitted to export certain data where supported;
Data may subsequently be deleted or anonymized;
Information required for legal, financial, security, fraud-prevention, or regulatory purposes may be retained as permitted by law.
Customers should export any information they require before their account is terminated where export functionality is available.
26. Third-Party Links
Our websites and Services may contain links to third-party websites, applications, or services.
Shift Next is not responsible for the privacy practices of independent third parties. Users should review the privacy policies of those services before providing personal information.
27. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect:
Changes to our Services;
Changes in technology;
New integrations;
Changes to applicable laws or regulations; or
Changes to our privacy and security practices.
The revised version will display an updated "Last Updated" date.
Where a material change requires additional notice or consent under applicable law, we will take appropriate steps to provide such notice.
28. Grievance and Privacy Contact
Questions, privacy requests, complaints, or concerns regarding this Privacy Policy or Shift Next's handling of personal data may be directed to:
Shift Next
Above Radhe Collection, Opp. Rama Complex, Mogri Janta Raod, Mogri,
Anand, Gujarat, India
Privacy Email: hello@shiftnext.in
Support Email: hello@shiftnext.in
Website: shiftnext.tech
Where required under applicable law, Shift Next will publish or provide the details of its designated grievance or data-protection contact.
29. Contact Us
If you have questions about this Privacy Policy or the way Shift Next processes personal information, please contact us using the details provided above.